“It’s early days, but I could see how even that is being conservative.” No Mention Of The opening date In a way, it’s like the Iowa caucuses in politics.” “I said that, when fully mature, the NJ sports betting market would double that of Nevada,” Asher added. A think a lot of companies in the space feel the need to push hard in the state as a testing ground to prove they can be everywhere. “It is going to be a very competitive and expensive landscape for the next couple of years. “We’re spending a considerable amount of marketing dollars in NJ,” William Hill US CEO Joe Asher said.

New Jersey has taken advantage of the sports betting bill since it passed and the Devils are at the front of it. The Vegas Golden Knights also have a partnership with William Hill. The Devils became the second team in the NHL to strike a deal with a major sportsbook. “Our goal has always been to make Prudential Center the home of sports and entertainment in New Jersey, but ultimately our mission is to create the most dynamic fan experience in the industry today, and the William Hill Sports Lounge will play a part in amplifying fan experience here,” said Hugh Weber, president of the Devils ownership group, Harris Blitzer Sports & Entertainment. Instead, they will have assistants’ bettors to help fans to download the William Hill’s betting app. That’s why the visitors won’t be able to bet inside the venue. The NHL doesn’t want the lounge to be a sportsbook per se. It will have more than 20 screens with different sports and a menu with betting options. The UK-founded sportsbook operator will put together a bar-style lounge within the concourse of the Devils’ Prudential Center arena.

The New Jersey Devils signed a deal with William Hill to launch a sports lounge that feels very much like a sportsbook. Very soon the fans visiting the Prudential Center could watch other games and sports while being assisted in downloading the William Hill Sports betting app to place some bets.

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